3 Reasons Why Singles Swarm to Dating Sites During Winter

Winter brings with it skiing, winter sales, and cute winter hats and glove sets. But did you know that winter can also bring romance?

Winter brings with it skiing, winter sales, and cute winter hats and glove sets. But did you know that winter can also bring romance? Known as the “cuffing season,” the November to February period is when both men and women crave relationships most of all. The desire for romance in winter is so strong, that online dating sites see a 25% to 30% jump in registrations. Let’s explore why.

1. No One Likes to Hibernate Alone

Summer’s over, your tan is fading, and you find yourself staying inside more. This leads to more movies and Netflix binging sessions. But who wants to watch alone? Nobody.

It’s human nature to get bored and lonely and want someone to share the time with. Single people want a relationship to have someone around, someone to snuggle with on the couch.

Spending more time indoors also means more time on your phone—probably an important factor behind the spike that dating sites see in registration numbers during the winter time.

To up the chances of meeting someone in your ‘hood, Match.com offers “Missed Connections,” a location-based feature that shows you members that you have crossed paths with in real life. Schedule a first date at your local bar, and you’re winning on the cold weather avoidance already.

2. It’s Scientific

Believe it or not, cuffing season is backed by science. Wanting a relationship has everything to do with hormones, and hormone levels change with the seasons. It’s known that testosterone, which affects sex drive in both men and women, rises in November—likely the reason behind the desire to “cuff.”

There’s also a psychological and primal reason behind cuffing that affects heterosexual men—during the summer months, more people are out on the streets, giving the illusion that there’s an abundance of women. But when the winter rolls around, less people are out and about, making it appear as though there are less women out there. Go nature!

3. Holiday Sights and Sounds

Winter time means the holidays, and the holidays mean love. Right? Every winter or holiday-themed movie says so! The movies portray fuzzy, and romantic fantasies of walking through the snow drinking hot chocolate, and kissing under mistletoe, which gets you pining for a relationship even more.

And of course, another factor is that people go home for the holidays and want to share special family time with a loved one. All the more reason to sign up for a dating site and start meeting people.

Ready to meet your “person”?

Cuffing season is real, and it leads to singles searching for love using most convenient options out there – online dating sites. Online dating is easy, convenient, and works. Best of all though, you don’t have to leave your house in the cold to meet someone!

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